Wednesday, January 8, 2014

Anybody know what an InstalertR is?

This is a test for Fire Chiefs, City Administrators, and Mayors. The device at the left is called an InstalertR (pronounced insta-lerter). It costs $1,549. It can help you get a better ISO rating which can help reduce insurance rates in your community. That's a good thing!

As insurance rates go down, property values increase.  As property values increase, the tax base goes up. So, would a one time investment of $1,495 be worth more tax revenues? I don't know.  You tell me.  You can call me at 800.489.2611, or you can email me - 

Now let me ask you another question.  Would you be interested in this device if it could save you a minimum of $25,000 and possibly much, much more? Aside from reducing insurance rates for your community, there is another really good reason for considering the purchase of an InstalertR It's called, LITIGATION AVOIDANCE!  Now, here's the problem.  One of the more commonly overlooked ISO standards is that a method shall be available to quickly alert and deploy firefighters.  Normally, this is assumed to be via radio to station house receivers for paid departments or by personal alerting receivers for volunteer fire departments (or paid departments also utilizing volunteers).  So far, so good, but there is ANOTHER requirement, and that is that the dispatch center must have some means of assurance that the message has been delivered!  There is not one dispatch center or fire department in a hundred that has this capability!  So why is that important? 

If firefighters and/or rescue personnel (if provided by the fire department) do not get the call and do not show up in a timely manner, and there is major property damage and/or injury or loss of human life as a result of non compliance with the aforementioned, obscure ISO requirement, YOU will soon be meeting a new kid or two with the suffix Esq. behind their name.  They can sue you and they can win UNLESS you can prove the call was sent out.  There are two ways to do this. The InstalertR is one alternative, and we have others. For more information, visit  You'll be glad you did!