Tuesday, February 4, 2014

The Other Motorola, Unlicensed Radio Use, The FCC, The Man, and YOU!

Few of our readers are aware of the distribution channels used by Motorola Solutions to command a dominant market position.  Without going into detail, let's confine our discussion to the way 2-way radios are sold through the indirect network.  The traditional Motorola 2-way radio dealer invests a lot of time in learning their product, FCC licensing rules, and long term relationships based on value added services. These guys and gals are rewarded for their knowledge based on a substantial investment in inventory, service facilities, training, and brand loyalty.

There is another completely different sales channel where the sellers are chosen based on no real  knowledge of products, FCC licensing, or even building their business based on service.  These are the companies that have large numbers of customers in a particular field of business such as education, food service, industry, retailers, and specialized trades.  Typically, these sellers include radios only as a catalog item, not a business endeavor.  These are the ones, that through their lack of knowledge, present 2-way radios as simply a "tool". FCC licensing is rarely (think never) mentioned.  However, ignorance or disregard does not change the law and the consequences of breaking the law. See info4u.us/FCC_Information.pdf for additional information.

The problem is that the user, not the seller is responsible for adherence to FCC rules.  We know that many users are aware of this situation and they are looking for alternatives for unlicensed radios. We know this because our MURS (Unlicensed radio) site (See mursradios.com)  receives four to five times the number of visits compared to the rest of our web sites.  Unfortunately, good quality MURS radios cost more than commercial grade radios of equal quality.  The reason being quantity.  If you only produce small quantities, the price will necessarily be higher than large production volume (unless you are building "economy" products).  

So, the bottom line is the price of radios sold by the Motorola alternative distribution channel (the ones selected on the basis of LACK of product, operational, and regulatory knowledge), focus on products (generally UHF commercial grade) that sell for under $200, or even under $150.  A good quality MURS product can't meet that lower price point. So, what is a user to do that wants to get a good radio at a reasonable price and not be looking over their shoulder for a guy with a badge and a Suburban?

The answer is simple.  Call us at 800.489.2611.  We've got your solution!