Few
of our readers are aware of the distribution channels used by Motorola
Solutions to command a dominant market position. Without going into
detail, let's confine our discussion to the way 2-way radios are sold through
the indirect network. The traditional Motorola 2-way radio dealer invests
a lot of time in learning their product, FCC licensing rules, and long term
relationships based on value added services. These guys and gals are rewarded
for their knowledge based on a substantial investment in inventory, service
facilities, training, and brand loyalty.
There
is another completely different sales channel where the sellers are chosen
based on no real knowledge of products, FCC licensing, or even building
their business based on service. These are the companies that have large
numbers of customers in a particular field of business such as education, food
service, industry, retailers, and specialized trades. Typically, these
sellers include radios only as a catalog item, not a business endeavor.
These are the ones, that through their lack of knowledge, present 2-way
radios as simply a "tool". FCC licensing is rarely (think never)
mentioned. However, ignorance or disregard does not change the law and
the consequences of breaking the law. See info4u.us/FCC_Information.pdf for additional information.
The
problem is that the user, not the seller is responsible for adherence to FCC
rules. We know that many users are aware of this situation and they are
looking for alternatives for unlicensed radios. We know this because our MURS
(Unlicensed radio) site (See mursradios.com)
receives four to five times the number of visits compared to the rest of
our web sites. Unfortunately, good quality MURS radios cost more than
commercial grade radios of equal quality. The reason being quantity.
If you only produce small quantities, the price will necessarily be
higher than large production volume (unless you are building
"economy" products).
So,
the bottom line is the price of radios sold by the Motorola alternative
distribution channel (the ones selected on the basis of LACK of product,
operational, and regulatory knowledge), focus on products (generally UHF commercial grade) that sell for under
$200, or even under $150. A good quality MURS product can't meet that
lower price point. So, what is a user to do that wants to get a good radio at a
reasonable price and not be looking over their shoulder for a guy with a badge
and a Suburban?
The
answer is simple. Call us at 800.489.2611. We've got your solution!
Welcome to our Blog site. Going forward, the following will be our only post for 2017. We've been on the web for a long, long time, but we figured it was time to do something different. You can read all about our 2017 Plan in the post below. In closing, let me share the words of my favorite poet - And they copied, and they copied, but they couldn't copy my mind, so I left them sweating and stealing, a year and a half behind. Rudyard Kipling